Two Art Reproduction Open Houses Coming to PA
This October, two open houses will offer a behind-the-scenes look at the art reproduction process, from digital capture to finished print.
Hosted by the Joss Group’s Celebrate Print initiative, the events will take place at Rex Dimensional and Innvoke in Pennsylvania. Attendees will see how original artwork is professionally digitized and how digital files are transformed through fine-art reproduction and specialty printing techniques.
Together, the events will help answer the question at the enter of the Celebrate Print initiative: What can print do?
Exploring the Full Creative Process
Celebrate Print brings together artists, designers, printers, photographers, educators, and students to explore how contemporary print technologies can expand artistic and commercial possibilities.
The initiative looks beyond the finished print to examine the decisions, technologies, materials, and skills involved throughout the creative process. Its areas of interest include textured and dimensional printing, metallic and fluorescent inks, specialty substrates, and other techniques that can become part of an artist’s or designer’s visual vocabulary.
Current plans include educational workshops, technology demonstrations, exhibitions, and conversations with members of the creative and printing communities.
The two October open houses will provide an introduction to two essential stages of the art reproduction workflow: digital capture and printing.
From Original Art to Digital Capture
The first open house will be held on October 15 from 11 a.m. to 1 p.m. at Rex Dimensional in Ambler, Pennsylvania.
During the event, attendees will see professional high-resolution art scanning in action and learn how an original artwork is transformed into a digital file.
Creating an accurate digital record is an important first step in reproducing artwork. The digital file can support a range of uses, including fine-art printing, documentation, preservation, archiving, and future creative applications.
Attendees are invited to bring artwork that may be selected for scanning during the demonstration, providing an opportunity to see how different types of work are evaluated and captured.
From Digital File to Finished Print
The second open house will take place on October 21 from 11 a.m. to 1 p.m. at Innvoke in Conshohocken, Pennsylvania.
This event will pick up where the first one leaves off by exploring what can happen once an artwork or design has been digitized.
Attendees will step inside a working printing facility and see examples of fine-art and photographic printing, Giclée printing, textured printing, and screen printing. They will also have an opportunity to examine prints and applications produced on materials ranging from paper and cardboard to mugs and other products.
The open house will demonstrate how printing technology, substrates, surface effects, and production choices can influence the appearance and experience of a finished work. It will also encourage artists and designers to consider print not simply as a method of replication, but as a tool for experimentation and creative development.
Celebrating the People and Technology Behind Print
The second event coincides with International Print Day on October 21, a worldwide celebration of print and the people, skills, technologies, and creativity behind it.
For members of the art community, the Celebrate Print open houses offer a valuable opportunity to see technologies that are often located behind the scenes. Visitors can learn how artwork moves through the reproduction process, speak with professionals working in the field, and explore possibilities that may not be apparent when viewing only the finished product.
For print providers and technology companies, the series also demonstrates the importance of education. When artists, photographers, designers, and students can see the process firsthand, they are better equipped to understand what the technology makes possible and to participate in decisions about capture, materials, printing, texture, scale, and presentation.
Both events are free, but advance registration is required and space is limited.
To learn more about the initiative, visit Celebrate Print.
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